01
Respect comes first
Be direct, never demeaning. Critique the work, not the person. Say the hard thing to the person—never to the room afterward.
NEWW / INTERNALCODE 001
STUDIO
CODE
02
Own what is in front of you
If you say you will do it, own it through delivery. Make the outcome and date clear, chase dependencies, and close the loop. If you are blocked, say it early. Give owners room to work without seventeen mid-process opinions.
03
Know the delivery standard
We grade work when it is presented as ready—not while it is still being made. Push for exceptional; know when good is ready to ship.
04
The studio is evidence
Everything has a home. Keep the space ready for work and visitors. Personal comfort is welcome; personal mess is not. If you lead it, you own the reset.
05
Protect focus
Ask before interrupting. Never shout across the studio. Keep conversations focused. Use headphones or another room—and let people lock in.
Quality control
THE DELIVERY STANDARD
4EXCEPTIONAL
Above the standard. The goal.
Above the standard. The goal.
3GOOD
Meets the standard. Ready to ship.
Meets the standard. Ready to ship.
2NOT READY
Close, but revise before shipping.
Close, but revise before shipping.
1UNACCEPTABLE
Reassess and restart. Never ship.
Reassess and restart. Never ship.
NEWW STUDIO CODERespect / Ownership / Focus / Excellence